Applify
Lead generation project focused on bringing in qualified inquiries, improving cost efficiency, and scaling interest for a premium app development company targeting U.S. businesses.
Services Provided:
Cold-Email Lead gen Automation
July 2025
About client:
Applify is a full-service app development agency offering product strategy, UI/UX design, and end-to-end mobile and web app development. They work with startups, enterprises, and high-growth companies that need strong engineering combined with clear digital strategy.
Stable CPL
Within a $2K budget, maintained through continuous bid adjustments
50+
Qualified leads, achieved by targeting app development and MVP-focused keywords
3x
Improvement in Lead Quality through refined audience and industry segmentation
The Problem
The Challenges
Our Approach
The Outcomes
Key Achievements
The Problem
Applify needed a steady stream of qualified leads from businesses looking for app development services but struggled with inconsistent traffic and high competition for core keywords.
Their previous campaigns didn’t consistently attract decision-makers, resulting in a low volume of relevant inquiries and inefficient ad spend.
"The quality of leads improved immediately. We started getting real inquiries from businesses ready to build. The budget was used wisely, and the results exceeded expectations."
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Co Founder, Applify
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What are AI Agents?
We provide end-to-end services from strategy and UX/design to development, launch, and marketing (e.g., web design, web dev, CRO, lead-gen automation, and AI workflow automation).
How much does it cost to work with you?
Pricing depends on scope — we offer standard packages for common needs and custom quotes for larger projects; typical engagements range from small one-off projects to multi-month retainers.
What’s your process and how long will it take?
We follow discovery → strategy → design → development → QA → launch → iterate; simple sites usually take weeks, complex systems or automation projects take a few months depending on requirements.
How do you measure success / ROI?
We set clear KPIs during discovery (e.g., conversion rate, qualified leads/month, time saved) and provide regular reporting and analytics to track progress.
Who will we work with and how do you communicate?
You’ll have a dedicated project manager plus a small cross-functional team; we use Slack/email/project boards and run regular status calls at agreed intervals.
What support do you provide after launch?
We offer maintenance plans, SLA-backed support, performance monitoring, and optimization retainers to keep systems running and improving post-launch.
Who owns the work and how do you handle IP & data privacy?
Final deliverables (designs, source code, assets) are transferred on final payment; we may retain reusable components. We follow standard data-protection practices and can sign NDAs or provide IP-transfer paperwork on request.
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