Pick My Study
See how we redesigned Pick My Stydy's Website, created SEO content strategy and high-converting custom lead magnets to scale qualified student signups for Pick My Study, an AI-driven university-matching platform.
Services Provided:
Web Design & Dev
SEO
April 2025
About client:
Pick My Study is an AI platform that matches aspiring students with the world’s most suitable universities and programs based on profile, goals and budget.
3.6×
Lead magnet conversion rate improved to 18% (from 5%), a 3.6× uplift
4×
Increase in qualified student signups within first 4 months
55%
Decrease in Cost-per-qualified-lead after landing-page CRO and automated nurture
The Problem
Pick My Study had strong AI matching tech but struggled to convert web visitors into qualified applicants and to scale predictable lead flow.
Despite a differentiated AI engine that delivered strong university matches, website messaging and assets didn’t communicate the platform’s value quickly enough for prospective students.
Organic visibility for high-intent search terms was limited, and the absence of compelling lead magnets meant most visitors left without sharing contact details. As a result, enrollment pipeline velocity was low, CAC was high, and the team lacked a repeatable funnel to feed admissions conversations.
The Challenges
Complex product positioning, low buyer-intent search visibility, and lack of high-value lead magnets made it hard to attract and convert prospective students at scale.
Tech-heavy product required simplified, benefits-first messaging for non-technical users.
Multiple applicant personas (undergrad, postgrad, international) with different decision drivers.
Limited content resources and a tight timeline to show results before application seasons.
Low organic rankings for high-intent keywords in a competitive education/admissions category.
No existing high-conversion lead magnets or an automated nurture path for leads.
Our Approach
We ran a funnel-first, data-driven program combining a conversion-focused website redesign, SEO-led content clusters, and targeted custom lead magnets to convert traffic into qualified applicants.
Keyword research & content cluster: mapped buyer-intent keyword clusters (program + country + stage) and built pillar pages (e.g., “MBA in US — admission guide”, “MS in Canada — profile fit”).
Landing pages & CRO: redesigned vertical landing flows (MBA, MS, Medicine), added clear value propositions, trust signals, social proof, and an “AI Match Score” micro-conversion.
Cold email lead-gen automation (where applicable): built segmented nurture sequences for downloaded lead magnets and re-engaged dormant leads.
Paid acquisition & remarketing: ran targeted search & social ads to lead magnets and remarketed visitors who reached match pages but didn’t convert.
Sales enablement & automation: created a one-click demo/apply flow, templated email sequences, and automated lead routing to counselors.
Measurement & iterate: implemented event-based analytics, heatmaps and a weekly KPI dashboard to prioritize tests and scale winners.
Outcomes
In 6 months we built a predictable, lower-cost pipeline of qualified student leads, improved organic visibility and created repeatable lead-gen assets that accelerated applications.
Qualified student signups increased 4× in 6 months.
Lead magnet conversion rate rose from 5% → 18% (a 3.6× uplift) within 3 months of launch.
Organic traffic for targeted program pages grew 5× and secured top-5 rankings for 7 high-intent keywords within 4 months.
Cost-per-qualified-lead fell 55% after landing-page optimizations and automated nurture.
Application submissions (leads → submitted applications) improved 2.8× after adding the AI Match Score and short proof-of-fit reports.
Average time from first touch to application reduced by 30% due to faster qualification and automated scheduling.
Key Achievements
Launched a high-performing “AI Match Score” lead magnet that became the top acquisition asset, converting at 18%.
Achieved top-5 SERP visibility for 7 buyer-intent keywords within 4 months.
Scaled a predictable demo/apply funnel that delivered a consistent 4× uplift in qualified signups.
Reduced CAC by 55% and shortened time-to-application by 30%.
Built modular landing templates enabling rapid vertical campaigns (MBA, MS, Medicine) with minimal dev overhead.
Client Review
The team transformed our digital funnel. We now get steady, qualified student leads and a clear playbook for each application season. Fast, strategic and results driven. Highly recommended.
Fardeen
Marketing Head, Pick My Study
Case Studies
More Projects®
Explore a collection of high-quality, innovative designs crafted to elevate brands and captivate audiences.
FAQs
Have a question®
We got answers
Explore a collection of high-quality, innovative innovative innovative designs
Can't find your answer ?
Get in touch with our support team, they are friendly!
What services do you offer?
We provide end-to-end services from strategy and UX/design to development, launch, and marketing (e.g., web design, web dev, CRO, lead-gen automation, and AI workflow automation).
How much does it cost to work with you?
Pricing depends on scope — we offer standard packages for common needs and custom quotes for larger projects; typical engagements range from small one-off projects to multi-month retainers.
What’s your process and how long will it take?
We follow discovery → strategy → design → development → QA → launch → iterate; simple sites usually take weeks, complex systems or automation projects take a few months depending on requirements.
How do you measure success / ROI?
We set clear KPIs during discovery (e.g., conversion rate, qualified leads/month, time saved) and provide regular reporting and analytics to track progress.
Who will we work with and how do you communicate?
You’ll have a dedicated project manager plus a small cross-functional team; we use Slack/email/project boards and run regular status calls at agreed intervals.
What support do you provide after launch?
We offer maintenance plans, SLA-backed support, performance monitoring, and optimization retainers to keep systems running and improving post-launch.
Who owns the work and how do you handle IP & data privacy?
Final deliverables (designs, source code, assets) are transferred on final payment; we may retain reusable components. We follow standard data-protection practices and can sign NDAs or provide IP-transfer paperwork on request.
Contact Us
Have a project in mind®
We are happy to assist you
From ideas to AI-powered workflows watch your business scale while you focus on whats important.
MergedX
MergedX
Bringing together the best of traditional methods and intelligent AI, we engineer business outcomes that consistently generate revenue and scale impact.
info@mergedx.com
Sign up for our newsletter
Receive latest updates & amazing resources! No spam, ever!
Copyrignts @ Treblehorn LLP, 2025
Terms & Conditions