Pick My Study
See how we redesigned Pick My Stydy's Website, created SEO content strategy and high-converting custom lead magnets to scale qualified student signups for Pick My Study, an AI-driven university-matching platform.
Services Provided:
Custom Lead Magnets
Web Design & Dev.
February 2025
About client:
Pick My Study is an AI platform that matches aspiring students with the world’s most suitable universities and programs based on profile, goals and budget.
3.6×
Lead magnet conversion rate improved to 18% (from 5%), a 3.6× uplift
4×
Increase in qualified student signups within first 4 months
55%
Decrease in Cost-per-qualified-lead after landing-page CRO and automated nurture
The Problem
The Challenges
Our Approach
The Outcomes
Key Achievements
The Problem
Pick My Study had strong AI matching tech but struggled to convert web visitors into qualified applicants and to scale predictable lead flow.
Despite a differentiated AI engine that delivered strong university matches, website messaging and assets didn’t communicate the platform’s value quickly enough for prospective students.
Organic visibility for high-intent search terms was limited, and the absence of compelling lead magnets meant most visitors left without sharing contact details. As a result, enrollment pipeline velocity was low, CAC was high, and the team lacked a repeatable funnel to feed admissions conversations.
MergedX helped us design and build PickMyStudy’s website and AI lead magnets with a great product understanding. The execution was smooth, practical, and the end result was ready to scale.
Michael Thompson
Co-Founder, PickMyStudy
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What are AI Agents?
We provide end-to-end services from strategy and UX/design to development, launch, and marketing (e.g., web design, web dev, CRO, lead-gen automation, and AI workflow automation).
How much does it cost to work with you?
Pricing depends on scope — we offer standard packages for common needs and custom quotes for larger projects; typical engagements range from small one-off projects to multi-month retainers.
What’s your process and how long will it take?
We follow discovery → strategy → design → development → QA → launch → iterate; simple sites usually take weeks, complex systems or automation projects take a few months depending on requirements.
How do you measure success / ROI?
We set clear KPIs during discovery (e.g., conversion rate, qualified leads/month, time saved) and provide regular reporting and analytics to track progress.
Who will we work with and how do you communicate?
You’ll have a dedicated project manager plus a small cross-functional team; we use Slack/email/project boards and run regular status calls at agreed intervals.
What support do you provide after launch?
We offer maintenance plans, SLA-backed support, performance monitoring, and optimization retainers to keep systems running and improving post-launch.
Who owns the work and how do you handle IP & data privacy?
Final deliverables (designs, source code, assets) are transferred on final payment; we may retain reusable components. We follow standard data-protection practices and can sign NDAs or provide IP-transfer paperwork on request.
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Copyrignts @ Treblehorn LLP, 2025
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