Scoutabl
Full-funnel website design, SEO-led content strategy and cold-email lead-gen automation to scale demo bookings for Scoutabl, an AI-enabled pre-employment assessment SaaS platform.
Services Provided:
Web Design & Dev
Cold-Email Lead gen Automation
January 2025
About client:
Scoutabl is an AI-enabled pre-employment assessment SaaS platform that helps hiring teams evaluate candidate fit faster and with objective data.
300%
Increase in qualified demo requests in first 6 months
Top 3
Rankings for 6 buyer-intent keywords
58%
Reduction in cost-per-qualified-lead after automation and landing-page CRO.
The Problem
The Challenges
Our Approach
The Outcomes
Key Achievements
The Problem
Scoutabl had strong product-market fit but low demo conversion and inconsistent lead volume, which stalled revenue growth.
Despite an effective assessment engine and clear ROI for hiring teams, Scoutabl’s website and outreach didn’t convert interest into qualified demos.
The messaging was feature-heavy, organic visibility was weak for buyer-intent search, and manual outbound processes created slow response times and high CPL — making it hard for the sales team to maintain pipeline velocity and predictability.
People at MergedX did a solid job designing and building Scoutabl’s website and AI lead magnets. They understood the product fast, executed cleanly, and delivered work that actually supports growth.
Areeb
Co-Founder, Scoutabl
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What are AI Agents?
We provide end-to-end services from strategy and UX/design to development, launch, and marketing (e.g., web design, web dev, CRO, lead-gen automation, and AI workflow automation).
How much does it cost to work with you?
Pricing depends on scope — we offer standard packages for common needs and custom quotes for larger projects; typical engagements range from small one-off projects to multi-month retainers.
What’s your process and how long will it take?
We follow discovery → strategy → design → development → QA → launch → iterate; simple sites usually take weeks, complex systems or automation projects take a few months depending on requirements.
How do you measure success / ROI?
We set clear KPIs during discovery (e.g., conversion rate, qualified leads/month, time saved) and provide regular reporting and analytics to track progress.
Who will we work with and how do you communicate?
You’ll have a dedicated project manager plus a small cross-functional team; we use Slack/email/project boards and run regular status calls at agreed intervals.
What support do you provide after launch?
We offer maintenance plans, SLA-backed support, performance monitoring, and optimization retainers to keep systems running and improving post-launch.
Who owns the work and how do you handle IP & data privacy?
Final deliverables (designs, source code, assets) are transferred on final payment; we may retain reusable components. We follow standard data-protection practices and can sign NDAs or provide IP-transfer paperwork on request.
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Bringing together the best of traditional methods and intelligent AI, we engineer business.
Copyrignts @ Treblehorn LLP, 2025
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