Scoutabl
Full-funnel website design, SEO-led content strategy and cold-email lead-gen automation to scale demo bookings for Scoutabl, an AI-enabled pre-employment assessment SaaS platform.
Services Provided:
Web Design & Dev
Cold-Email Lead gen Automation
SEO
January 2025
About client:
Scoutabl is an AI-enabled pre-employment assessment SaaS platform that helps hiring teams evaluate candidate fit faster and with objective data.
300%
Increase in qualified demo requests in first 6 months
Top 3
Rankings for 6 buyer-intent keywords
58%
Reduction in cost-per-qualified-lead after automation and landing-page CRO.
The Problem
Scoutabl had strong product-market fit but low demo conversion and inconsistent lead volume, which stalled revenue growth.
Despite an effective assessment engine and clear ROI for hiring teams, Scoutabl’s website and outreach didn’t convert interest into qualified demos.
The messaging was feature-heavy, organic visibility was weak for buyer-intent search, and manual outbound processes created slow response times and high CPL — making it hard for the sales team to maintain pipeline velocity and predictability.
The Challenges
Complex B2B product messaging, scarce buyer-intent SEO presence, and manual outbound processes limited scalable demand generation.
Product complexity required education across multiple buyer personas (TA leads, hiring managers, CTOs).
Long evaluation cycles and multiple decision-makers.
Limited internal marketing resources and bandwidth for content creation.
No repeatable cold-email automation or lead-scoring to prioritize SQLs.
Low organic rankings for high-intent keywords in a competitive HR-tech category.
Our Approach
We executed a funnel-first, data-driven program combining website redesign, SEO content clusters, and automated outbound to turn product interest into predictable, qualified demos.
Keyword research & content cluster: built pillar pages and targeted blog clusters around “AI pre-employment assessment”, “candidate screening software”, and sector-specific use cases.
Landing pages & CRO: redesigned demo landing flows for enterprise and SMB personas, added clear ROI proof points, micro-CTAs, and a short ROI calculator.
Cold email lead-gen automation: built segmented sequences with personalized value hooks and automated follow-ups tied to behavior triggers.
Paid acquisition & remarketing: used intent-driven search and LinkedIn remarketing to amplify high-value pages and re-engage visitors.
Sales enablement & automation: implemented lead scoring, one-click demo scheduler, templated proof-of-value decks, and Zapier-based routing to sales.
Measurement & iterate: set up event-based analytics, heatmaps and a weekly funnel dashboard to prioritize tests and double down on wins.
Outcomes
Within 6 months the program delivered a scalable demo pipeline, far stronger organic visibility, and meaningful cost efficiencies — turning sporadic interest into repeatable revenue motion.
Qualified demo requests increased 300% in 6 months.
Cost-per-qualified-lead decreased by 58% through automation and CRO.
Organic traffic for buyer-intent pages grew 4× and achieved top-3 rankings for 6 targeted keywords within 4 months.
Demo-to-pilot conversion rate improved by 2.4× after adding ROI proof points and faster sales handoffs.
Average sales cycle shortened by 25% due to faster qualification and automated scheduling.
Key Achievements
Scaled a predictable demo engine that produced a 3× increase in qualified demo volume.
Achieved top-3 SERP placement for multiple high-intent keywords within the pre-employment assessment niche.
Reduced cost-per-qualified-lead by 58% and shortened sales cycles by 25%.
Implemented a repeatable cold-email playbook that became the primary source of MQL-to-SQL conversions.
Delivered a modular landing page system that allowed rapid vertical-specific campaigns (SaaS, retail, fintech).
Client Review
“MergedX helped us turn product capability into sales momentum. More demos, better leads, and a clear repeatable playbook for growth.
Areeb
Founder & CEO, Scoutabl
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What services do you offer?
We provide end-to-end services from strategy and UX/design to development, launch, and marketing (e.g., web design, web dev, CRO, lead-gen automation, and AI workflow automation).
How much does it cost to work with you?
Pricing depends on scope — we offer standard packages for common needs and custom quotes for larger projects; typical engagements range from small one-off projects to multi-month retainers.
What’s your process and how long will it take?
We follow discovery → strategy → design → development → QA → launch → iterate; simple sites usually take weeks, complex systems or automation projects take a few months depending on requirements.
How do you measure success / ROI?
We set clear KPIs during discovery (e.g., conversion rate, qualified leads/month, time saved) and provide regular reporting and analytics to track progress.
Who will we work with and how do you communicate?
You’ll have a dedicated project manager plus a small cross-functional team; we use Slack/email/project boards and run regular status calls at agreed intervals.
What support do you provide after launch?
We offer maintenance plans, SLA-backed support, performance monitoring, and optimization retainers to keep systems running and improving post-launch.
Who owns the work and how do you handle IP & data privacy?
Final deliverables (designs, source code, assets) are transferred on final payment; we may retain reusable components. We follow standard data-protection practices and can sign NDAs or provide IP-transfer paperwork on request.
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