Acencore
See how we reduced bounce rate and accelerated enterprise pilot signups for "Acencore", an AI recruitment automation platform targeting enterprise talent teams.
Services Provided:
Web Design & Dev
SEO
Cold-Email Lead gen Automation
April 2025
About client:
Acencore is an AI-led end-to-end recruitment automation platform built for enterprise hiring teams to reduce time-to-hire and cost-per-hire while improving candidate quality.
41%
Increase in conversion through redesigned website
40+
Enterprise pilot signups, including Amazon, Flipkart, HSBC and Michael Page
7x
Increase in overall team productivity with AI automations installed.
The Problem
Acencore had a powerful product with demonstrable ROI but struggled to convert enterprise interest into pilots and demos.
Website messaging was technical and fragmented, organic visibility was low for buyer-intent keywords, and the sales cycle stalled because buyers couldn’t quickly validate ROI or see enterprise use-cases. As a result, high CAC and long sales cycles blocked scale.
The Challenges
Working on the Acencore project required overcoming a range of significant challenges
Complex B2B product requiring education and trust-building for enterprise buyers.
Long sales cycles and multiple decision-makers (HR, TA, finance).
Low organic visibility on competitive keywords (AI recruitment, reduce time to hire).
Limited internal marketing resources and data to iterate quickly.
Our Approach
We designed a focused, data-first GTM plan to turn product-led proof into scalable demand:
Messaging & positioning - created clear, outcome-focused messaging that led with ROI (time-to-hire & cost reduction) and enterprise case studies.
Content & SEO - built a content hub and pillar pages targeting high-intent keywords (e.g., “enterprise recruitment automation”, “reduce time to hire with AI”), plus technical on-page SEO and schema for case studies.
Conversion optimization - redesigned landing pages for enterprise personas, added trust signals (client logos, short video demo, quick ROI calculator), and implemented A/B tests on CTAs and form length.
Measurement & iterate - set up GA4, heatmaps, and funnel dashboards to prioritize iterative wins every 2 weeks.
Cold email lead gen automation - created targeted cold email campaigns for TA leaders and a high-intent search campaign with tailored landing pages for key verticals.
Outcomes
Within six months of working with Acencore, we transformed interest into pilots and accelerated their sales pipeline.
Product-to-pilot conversion rate improved dramatically: qualified demo requests and pilot signups increased, producing 40+ enterprise pilots (incl. Amazon, Flipkart, HSBC, Michael Page).
Demonstrable ROI communicated via short ROI calculator led to enterprise teams reporting 7× faster time-to-hire when using ORION during pilots.
Cost efficiency improved with 11× lower cost-per-hire for pilot customers, which became a cornerstone proof point for further sales.
Website organic traffic for buyer-intent keywords rose with consistent content: top-3 rankings for 5 high-value keywords within 90 days.
Sales velocity improved: faster qualification led to an average deal acceleration (shorter sales cycle) and better pipeline predictability.
Key Achievements
Secured 40+ pilot customers in 6 months, including major enterprise names.
Positioned ACENCORE as a recognized enterprise solution with top-three SERP presence for 5 core keywords.
Reduced friction in the demo-to-pilot process with a one-click scheduler and ROI calculator — increased demo-to-pilot conversion by multiples.
Redesigned and developed landing pages that increased conversion by 41% and decreased bounce rate by 34%.
Client Review
"Working with MergedX transformed our go-to-market. They turned product proof into tangible enterprise momentum — 40+ pilots and clear ROI metrics we can show every buyer. Fast, pragmatic, and outcome-focused"
Garvit
Founder, Acencore
Case Studies
More Projects®
Explore a collection of high-quality, innovative designs crafted to elevate brands and captivate audiences.
FAQs
Have a question®
We got answers
Explore a collection of high-quality, innovative innovative innovative designs
Can't find your answer ?
Get in touch with our support team, they are friendly!
What services do you offer?
We provide end-to-end services from strategy and UX/design to development, launch, and marketing (e.g., web design, web dev, CRO, lead-gen automation, and AI workflow automation).
How much does it cost to work with you?
Pricing depends on scope — we offer standard packages for common needs and custom quotes for larger projects; typical engagements range from small one-off projects to multi-month retainers.
What’s your process and how long will it take?
We follow discovery → strategy → design → development → QA → launch → iterate; simple sites usually take weeks, complex systems or automation projects take a few months depending on requirements.
How do you measure success / ROI?
We set clear KPIs during discovery (e.g., conversion rate, qualified leads/month, time saved) and provide regular reporting and analytics to track progress.
Who will we work with and how do you communicate?
You’ll have a dedicated project manager plus a small cross-functional team; we use Slack/email/project boards and run regular status calls at agreed intervals.
What support do you provide after launch?
We offer maintenance plans, SLA-backed support, performance monitoring, and optimization retainers to keep systems running and improving post-launch.
Who owns the work and how do you handle IP & data privacy?
Final deliverables (designs, source code, assets) are transferred on final payment; we may retain reusable components. We follow standard data-protection practices and can sign NDAs or provide IP-transfer paperwork on request.
Contact Us
Have a project in mind®
We are happy to assist you
From ideas to AI-powered workflows watch your business scale while you focus on whats important.
MergedX
MergedX
Bringing together the best of traditional methods and intelligent AI, we engineer business outcomes that consistently generate revenue and scale impact.
info@mergedx.com
Sign up for our newsletter
Receive latest updates & amazing resources! No spam, ever!
Copyrignts @ Treblehorn LLP, 2025
Terms & Conditions