Eventora
Website redesign, conversion optimisation and cold-email lead-gen automation to scale event organiser signups, ticket sales and payments adoption for Eventora — an all-in-one event management app.
Services Provided:
Web Design & Dev
CRO
Cold-Email Lead gen Automation
September 2024
About client:
Eventora is an all-in-one event platform that helps individuals create beautiful event pages, sell tickets, collect payments, manage participants and build an event community.
270%
Increase in event organiser signups within 6 months.
2.8x
Increase in ticket purchase through creative lead magnets. (180% uplift in conversion rate)
62%
Decreased in cost-per-acquisition (CPA) after automation and CRO.
The Problem
Eventora had product-market fit but inconsistent signups and low ticket conversion from existing traffic, preventing reliable revenue growth.
Although Eventora offered a complete feature set (custom pages, payments, participant management and community), the website didn’t communicate immediate value to event creators and checkout friction led to high drop-off. Organic discovery was limited, and manual outreach couldn’t scale.
The net effect: sporadic launches, unpredictable ticket revenue, and difficulty proving repeatable acquisition channels to potential partners.
The Challenges
Complex product with multiple features, short attention spans of event creators, and a fragmented acquisition funnel made scaling signups and ticket sales difficult.
Broad user base (private hosts, local organisers, small businesses) with different goals and messaging needs.
Checkout friction (multi-step payment flow and unclear value prompts) causing high abandonment.
Limited marketing resources and no automated nurture to convert visitors into paying organisers.
Low organic visibility for high-intent queries in a crowded events tooling market.
Need for fast wins before peak event seasons to capture momentum.
Our Approach
We ran a funnel-first, data-driven program that combined UX-led site redesign, conversion experiments and targeted cold-email automation to convert visitors into organisers and ticket buyers.
Keyword research & content cluster: mapped intent across “create event page”, “sell event tickets online”, and vertical landing pages (weddings, workshops, meetups).
Landing pages & CRO: redesigned hero messaging, simplified checkout to one page, added trust signals, event templates, and a clear “create event” micro-conversion.
Cold email lead-gen automation: built segmented sequences for event organisers (new creators, repeat hosts, partners) with behaviour-triggered follow-ups.
Paid acquisition & remarketing: ran targeted ads to vertical landing pages and remarketed visitors who abandoned the checkout.
Sales enablement & automation: implemented automated onboarding emails, an in-app guided event builder, and Zapier routing to support for high-value organisers.
Measurement & iterate: deployed event-based analytics, heatmaps and weekly funnel reviews to prioritise iterative tests.
Outcomes
Within 6 months we built a predictable acquisition funnel, raised ticket conversion substantially and reduced acquisition costs — turning Eventora into a scalable revenue engine.
Event organiser signups increased 320% within 6 months.
Ticket purchase conversion rose 2.8× (180% uplift) after checkout simplification and remarketing.
Cost-per-acquisition dropped 62% through automated nurture and landing-page CRO.
Organic traffic to high-intent pages grew 3.6× and secured top-5 positions for 5 target keywords in 4 months.
Abandoned-checkout recovery via automated email flows recovered 28% of lost ticket sales.
Time-to-launch for a new event (from signup → live page) dropped by 60%, improving creator satisfaction and repeat usage.
Key Achievements
Built a modular landing + checkout system that boosted ticket conversions 2.8×.
Scaled event organiser signups by 320% in 6 months with minimal ad spend.
Cut CPA by 62% and recovered 28% of abandoned revenue via behavioural emails.
Achieved top-5 organic visibility for multiple buyer-intent phrases in a competitive niche.
Reduced time-to-launch by 60%, enabling faster repeat bookings and word-of-mouth growth.
Client Review
“MergedX reworked our website and funnel into a growth machine, attracting more organisers, higher ticket conversion and guidelines we can follow to scale every season.”
Vaibhav
Head of Growth, Eventora
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What services do you offer?
We provide end-to-end services from strategy and UX/design to development, launch, and marketing (e.g., web design, web dev, CRO, lead-gen automation, and AI workflow automation).
How much does it cost to work with you?
Pricing depends on scope — we offer standard packages for common needs and custom quotes for larger projects; typical engagements range from small one-off projects to multi-month retainers.
What’s your process and how long will it take?
We follow discovery → strategy → design → development → QA → launch → iterate; simple sites usually take weeks, complex systems or automation projects take a few months depending on requirements.
How do you measure success / ROI?
We set clear KPIs during discovery (e.g., conversion rate, qualified leads/month, time saved) and provide regular reporting and analytics to track progress.
Who will we work with and how do you communicate?
You’ll have a dedicated project manager plus a small cross-functional team; we use Slack/email/project boards and run regular status calls at agreed intervals.
What support do you provide after launch?
We offer maintenance plans, SLA-backed support, performance monitoring, and optimization retainers to keep systems running and improving post-launch.
Who owns the work and how do you handle IP & data privacy?
Final deliverables (designs, source code, assets) are transferred on final payment; we may retain reusable components. We follow standard data-protection practices and can sign NDAs or provide IP-transfer paperwork on request.
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