Everest Beds
PPC growth project for a U.K. home décor brand, focused on scaling paid search, improving shopping visibility, and driving stronger sales across core product lines.
Services Provided:
PPC Advertising
May 2024
About client:
Everest Beds sells custom beds and bedroom furniture across the U.K., combining style with comfort. Their market is competitive, with both online stores and large retailers targeting the same shoppers.
7.57x
ROAS, reached through better targeting, feed fixes, and cleaner ad groups
£1.47M
In revenue, driven by a tightly structured PPC strategy over 12 months
£194K
Ad Budget, scaled across shopping, search, and remarketing without wasting spend
The Problem
The Challenges
Our Approach
The Outcomes
Key Achievements
The Problem
The brand needed a steady flow of high-intent buyers but struggled to turn paid traffic into profitable sales.
Their Google Shopping setup had gaps, campaigns were broad, and budget was spread across keywords that didn’t convert well. They needed a clear structure that could bring in qualified shoppers and support long-term scaling.
"Our ads were scattered before. After the rebuild, traffic improved, sales picked up, and our spend finally worked the way it should. The difference showed within weeks."
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Marketing Lead, Everest Beds
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