Fangoral
PPC growth project for a dental care brand, focused on scaling paid search, improving funnel quality, and driving steady revenue across their core oral-health products.
Services Provided:
PPC Advertising
February 2024
About client:
Fangoral offers dental hygiene products designed for simple, everyday use. They sell directly to consumers online and compete with both established dental brands and fast-growing D2C companies.
+60%
Organic Traffic, supported by stronger search visibility and better product-page intent
$50M
Revenue in 90 Days, driven by high-intent paid campaigns and refined funnels
4x
ROAS, held steady while scaling spend at $10K per month
The Problem
The Challenges
Our Approach
The Outcomes
Key Achievements
The Problem
The brand needed consistent traffic and sales growth but wasn’t attracting enough qualified buyers through existing campaigns.
Their ads were broad, product pages weren’t aligned with buying intent, and budget was being spent on clicks that didn’t convert. They needed a structure that filtered for ready-to-buy users and supported fast scaling.
"Our ads were burning through budget with no clear return. After the overhaul, we finally saw steady sales, cleaner data, and a funnel that keeps working day after day."
**********
Co-Founder, Fangoral
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