Anytime Contacts
Full-funnel SEO and Meta Ads project focused on scaling revenue, improving organic reach, and driving high-intent traffic for an online eyewear store in Australia.
Services Provided:
SEO
PPC Advertising
June 2025
About client:
Anytime Contacts is an Australian online optical store offering contact lenses, color lenses, dailies, and eye-care accessories. They compete with pharmacies, chain optical stores, and large e-commerce platforms targeting the same buyer segments.
$30K+
Organic revenue in 30 days, achieved after keyword and category restructuring
$2M
In annual revenue, reached by scaling Meta campaigns around top lens categories
31x
ROAS delivered through refined targeting and optimized product delivery
The Problem
The Challenges
Our Approach
The Outcomes
Key Achievements
The Problem
Anytime Contacts needed a predictable and scalable way to acquire buyers in a crowded market, but their earlier marketing setup wasn’t reaching customers actively searching or ready to re-order lenses.
Paid campaigns were broad, organic visibility was weak, and product exposure across the catalog was inconsistent. This made it difficult to scale sales or build repeat-purchase behavior.
"Our growth went from flat to incredibly strong. The new setup brought in consistent sales, higher returns, and real visibility across both paid and organic channels."
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Founder, Anytime Contacts
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