League Outfitters
Full-funnel SEO and Meta Ads project focused on scaling revenue, boosting organic visibility, and building a performance-driven growth engine for a leading U.S.–based sports equipment store.
Services Provided:
SEO
PPC Advertising
June 2024
About client:
League Outfitters is a multi-category sports retailer offering gear, apparel, and equipment across football, lacrosse, baseball, softball, and more. They serve athletes, schools, and sports organizations across the U.S., competing with major sports retailers and niche online stores.
$1.66M
Organic Revenue, generated from improved search visibility and ranking growth
$13M
Revenue in 12 Months, achieved through a combined SEO + PPC scale-up
6x
ROAS maintained even while scaling ad spend from $10K to $150K per month
The Problem
The Challenges
Our Approach
The Outcomes
Key Achievements
The Problem
League Outfitters needed a scalable way to increase sales across multiple sports categories, but their earlier funnel lacked structure and wasn’t attracting high-intent shoppers.
Paid campaigns weren’t segmented enough for different sports, organic visibility was inconsistent across categories, and the site wasn’t ranking well for many high-demand equipment terms. This limited both revenue and growth potential.
"Scaling from $10K to $150K/month felt impossible before this. The new system brought strong returns, huge growth, and consistent revenue from both paid and organic channels."
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Marketing Director, League Outfitters
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