Marico
SEO and PPC project for a personal care brand, focused on scaling revenue, strengthening search visibility, and building a high-performing paid funnel across key product lines.
Services Provided:
SEO
PPC Advertising
June 2024
About client:
Marico is a well-known personal care brand with a wide range of everyday-use products. They operate in a highly competitive FMCG market with strong demand but tight margins and fast-moving consumer behavior.
7x
Category visibility, driven by SEO fixes across top pages
$280K+/month
Revenue, reached within 6 months by reorganizing campaigns and tightening product targeting
4x
Conversions, achieved through clearer funnels and refined ad groups
The Problem
The Challenges
Our Approach
The Outcomes
Key Achievements
The Problem
Marico needed predictable, scalable revenue growth across its personal care categories, but their existing setup wasn’t bringing in enough high-intent shoppers.
Campaigns were broad, search rankings were weaker than expected, and much of the paid traffic didn’t convert. They needed a clear mix of SEO strength and well-structured ad campaigns to support long-term scaling.
"Our growth had stalled before this. After the new setup, sales picked up, traffic improved, and we finally had a system that scaled without burning budget."
**********
Marketing Lead, Marico
Case Studies
More Projects®
Explore a collection of high-quality, innovative designs crafted to elevate brands and captivate audiences.
FAQs
Have a question®
We got answers
Explore a collection of high-quality, innovative innovative innovative designs
Can't find your answer ?
Get in touch with our support team, they are friendly!
What are AI Agents?
We provide end-to-end services from strategy and UX/design to development, launch, and marketing (e.g., web design, web dev, CRO, lead-gen automation, and AI workflow automation).
How much does it cost to work with you?
Pricing depends on scope — we offer standard packages for common needs and custom quotes for larger projects; typical engagements range from small one-off projects to multi-month retainers.
What’s your process and how long will it take?
We follow discovery → strategy → design → development → QA → launch → iterate; simple sites usually take weeks, complex systems or automation projects take a few months depending on requirements.
How do you measure success / ROI?
We set clear KPIs during discovery (e.g., conversion rate, qualified leads/month, time saved) and provide regular reporting and analytics to track progress.
Who will we work with and how do you communicate?
You’ll have a dedicated project manager plus a small cross-functional team; we use Slack/email/project boards and run regular status calls at agreed intervals.
What support do you provide after launch?
We offer maintenance plans, SLA-backed support, performance monitoring, and optimization retainers to keep systems running and improving post-launch.
Who owns the work and how do you handle IP & data privacy?
Final deliverables (designs, source code, assets) are transferred on final payment; we may retain reusable components. We follow standard data-protection practices and can sign NDAs or provide IP-transfer paperwork on request.
Have a project in mind®
We are happy to assist you
From ideas to AI-powered workflows watch your business scale while you focus on whats important.
MergedX
MergedX
Bringing together the best of traditional methods and intelligent AI, we engineer business.
Copyrignts @ Treblehorn LLP, 2025