Shuco Shoes
PPC growth project for a women’s footwear brand, focused on scaling paid traffic, improving funnel quality, and driving stronger sales across best-selling categories.
Services Provided:
SEO
PPC Advertising
July 2024
About client:
Shuco Shoes offers women’s footwear designed for comfort and everyday wear. They sell online and compete with both niche D2C shoe brands and larger retail marketplaces.
3x
Increase in revenue, achieved by tightening targeting and reorganizing the account structure
+45%
Organic Traffic — supported by better search intent and product-page improvements
3x
ROAS, maintained while scaling campaigns at a $10K/month budget
The Problem
The Challenges
Our Approach
The Outcomes
Key Achievements
The Problem
Shuco Shoes needed predictable sales and stronger traffic, but their ads weren’t bringing in enough high-intent shoppers.
The previous setup pushed broad clicks, product visibility was uneven, and conversions were inconsistent. They needed a clear funnel that brought in users looking for specific footwear styles and filtered out low-intent traffic.
"Our ads were scattered and unpredictable before. After the rebuild, our spend finally worked the way it should—steady returns, better traffic, and consistent growth."
**********
CMO, Shuco Shoes
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