STEPS New York
SEO and PPC project for a U.S. women’s clothing brand, focused on lifting organic growth, strengthening paid performance, and driving steady revenue gains across the site.
Services Provided:
SEO
PPC Advertising
September 2024
About client:
Steps New York sells women’s apparel with a strong focus on modern, easy-to-wear pieces. They operate online across the U.S. and compete with both boutique labels and large retail chains.
445.5%
Increase in Organic Revenue, driven by better rankings and improved on-site flow
62.33%
Increase in Organic Traffic, achieved through stronger product-page intent and rebuilt category SEO
11x
Steady ROAS while scaling ads at a $22K/month budget
The Problem
The Challenges
Our Approach
The Outcomes
Key Achievements
The Problem
The brand wanted steady organic traffic and higher online revenue but relied too much on paid ads to bring in customers.
Their search rankings were weak, category pages lacked structure, and most sessions came from paid campaigns. This pushed acquisition costs up and limited long-term growth. They needed a balanced mix of organic and paid results to scale without rising spend.
"Our search and ad performance were flat before this. Both channels now bring steady traffic and real sales growth. The work was clear and consistent from day one."
**********
Marketing Manager, STEPS New York
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